Ritz Carlton Publication

Ritz Carlton Publication
Where did the idea for Berd Vaye come from?
Kurayev: It started as a hobby. [Co-founder] Albert Akbashev and I wanted o do something special to the wall space in our office, and we both collect watches and do a little art. I was intrigued by watchmaking, and wanted to show the way the mechanisms work. Once I started making the plaques and frames and putting them on the wall, people started asking if I could do the same for them.

How do you find the vintage pieces to incorporate into the Lucite pieces?
Kurayev: We’ve been in this industry for more than 20 years, so we know watchmakers and manufacturers all over the world. The Lucite gives the impression of magnifying the parts, an effect that people are fascinated by.
Cohen: The parts are vintage, anywhere from 50 to 100 years old. They’re not just from wristwatches, but also pocket
watches and clocks. You'll see some big parts, especially in the larger sculptures. But we also try to work in one or two clock parts, even in the smaller ones, to show the difference of scale.

Have you delved into custom commissions?
Cohen: It's something we're going to explore in the future. The beauty, of course, is that everything is limited edition. We’re doing 999 pieces of each sculpture and 200 pieces of the hanging piece. But in truth, every single
piece is completely different from the next. There’s no way to recreate it. And we’re finding people vary in their
tastes so we should be able to satisfy everyone, depending on what they like.

Complete article:
http://www.ritzcarlton-digital.com/ritzcarlton/winter_2018?pg=52#pg52